New Video Game Viral Campaign

Looks like a series of sites have popped up as part of a new viral campaign similar to the AI campaign back in the day... With fake company sites, fake personalities, etc...

Here's a list of the sites I've seen so far:

Channel 51
Orbis Labs
Athena Astronautics
Athena Astronautics Journal

The Channel 51 site, and probably the others, were designed by the rockstars at 2advanced studios. So what's the viral marketing for? Nintendo's new Metroid Prime 2.