Publicly Funded Ad for Firefox

Via CNET: Firefox fans promote browser in Europe

Wow... I'm truly impressed by this, and there has to be a lesson or two about how to build brand loyalty. To elaborate, it seems that Firefox fans in Europe started collecting donations and raised about $93,000 dollars. They used this money to place an advertisement in the business section of the  "Frankfurter Allgemeine Zeitung." The rest went to Mozilla Europe.

There's no doubt that Firefox has been a prime example of turning users into advocates. There was a previous call for donations to help place a NY Times ad. You can check out that story here.