Adidas "Hyperride"

Adidas has launched a new microsite for a new shoe called the "Hyperride." What sport is this shoe aimed at? It's none of the usual suspects. Rather, it's targeted towards Parkour... also known as Free Running.

Of additional interest is a feature on the site for a Free Running game that will be launched on the new PSP handheld from Sony. It looks like Adidas is doing in-game product placement for that title...