Cheeseburger Seduction

I am not a fan of the McDonald's "I'm Lovin' It" campaign. Although I find the campaign's attempt to be "cool" amusing, I kinda find them insulting at the same time. Isn't there a commercial with people playing basketball while on rollerblades???

So it's not suprising that the writer who came up with this latest ad has no idea what "cool" is either. In fact, this writer may not even know what the words actually MEAN.

Here's a description of the ad currently running on ESPN2:

Frame 1: A man contemplating a cheeseburger, with the words "Double Cheeseburger", and a picture of said cheeseburger.

Frame 2: (Here's a screenshot from the ad)

wow.

...That must be one sexy cheeseburger.

Link via Adrants.