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More PPC Mayhem
If someone is searching for anything at all on Google, the chances are good that advertisers like eBay, Amazon and Overstock have it to sell. These advertisers consider everything a product, and this means that on almost every search... they want some ads to show up.
In order to cover all these searches, advertisers and affiliates have dynamic creative generated for these search terms (excluding most adult terms and other unsavory words). This practice can create some pretty awful and irrelevant ads...
This can be a huge problem for some advertisers in terms of effectiveness and waste, and should be explored further. But right now we'd rather focus on how it can create some hilarious ads.
Find any? Post them in the comments...
Posted on January 11, 2005 | Permalink
Comments
Dead Bodies For Sale
Low Priced Dead Bodies.
Huge Selection! (aff)
ebay.com
Posted by: thomas | Jan 11, 2005 1:44:41 PM
Seems like this one eBay affiliate really needs to start looking at refining their keyword list...
Tapeworms
Discount new & used items. affil
Search for tapeworms now!
www.eBay.com
Posted by: John | Jan 11, 2005 1:58:51 PM
One of the interesting things is if you actually click through on some of these. While there have been cases that no listings were available on the landing pages... some of these actually have relevant products for them.
Take, for example, the "tapeworms" search... There are tapeworm kits for cats that show up.
Posted by: John | Jan 11, 2005 2:30:31 PM
