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Wal Mart & Kenneth Lay?

ScottWhat do Wal Mart and Kenneth Lay have in common? They're both trying to sway public opinion through marketing.

According to the Fast Company Now Blog, Wal Mart has launched a huge PR push with full page newspaper ads defending the company's employee wages and benefits... What's more, they've launched this website to "set the record straight" and give you the "real" facts.

The Fast Company Now Blog points out that Wal Mart could have used the MOUNTAIN of money it spent on this PR campaign to give their employees raises and increase benefits...

Posted on January 13, 2005 | Permalink





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