Brands and Art... Again

The list just keeps growing. I've posted about this again and again, and it just keeps happening. It seems to make sense for some brands more than others... and I'm not sure about this one.

Tiger Beer (large Asia-Pacific beer brand) is trying to position itself as "in" with the Art scene in Australia... They've launched a site dedicated to the effort... At the very least, they've got the demographic right, and are targeting graffiti artists instead of the museum crowd.