The Super Bowl & Lincoln

Clickz has an article detailing Lincoln's Super Bowl plans. This is the first spot Lincoln has run for the Super Bowl in 10 years. They'll be using the TV spot to drive users online and will continue the story started in the spot with several online-only spots.

If you don't like spoilers, don't read the Clickz article.

Lincoln has set up a dedicated URL that the spot will be driving to, sundaysdream.com. Although the URL currently redirects to the Lincoln homepage, this has been confirmed as the URL they'll be using in conjunction with the Super Bowl.

So what are they promoting? Well, it's another one of the Lincoln "Trucks", the Mark LT. Arghhh. I think they should stick with town cars.