Advercontent: Match.com

Match.com has created an online dating and relationships "magazine" called Happen Magazine. Authors include notables as the folks who write the "Worst Case Scenario" series of books, as well as some Cosmo/Maxim alumnus, and one of the "Queer Eye" guys.

Hmm... I can't help feeling that this is a little weirder than those sections of the NY Times Magazine that "look" like articles, but aren't. Doesn't the fact that Match.com is publishing this undermine its credibility? I mean, would you trust a magazine about health that was published by Merck?