Alexa: NY Times vs. Xanga

Business Blog Consulting has a great post entitled "Blogspot, Xanga Blogs Outrank NYTimes.com in Traffic." The correct title to the post should be something more like: "Xanga and Blogspot more popular than NY Times with Alexa toolbar users."

That's because Alexa gets traffic numbers from its toolbar users. Alexa can be a great resource, but with a HUGE caveat, because "The traffic rank is based on three months of aggregated historical               traffic data from millions of Alexa Toolbar users."

This is not to say that Alexa may not be right. It's possible that Xanga or Blogspot might have higher traffic, but these Alexa numbers should be taken with a grain of salt.