CNET points to the recent addition of customization to the Google News layout.
No big deal... plenty of "news" sites let their users customize the interface. The difference is that this is a search engine. Google lets you diplay "custom" news sections that pull top stories based on a keyword query.
A great practical example of those custom news sections: I make a custom news section for each of my clients to monitor mentions of their brand name in news coverage, and let them know when someone's talking about them.
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