Dueling Blog Surveys?

Blogads has just released its second annual blog reader survey, and the overriding sentiment that many are taking out of it is the following: Blog readers are influencers.

How does the study determine this? Well, it asked the standard questions that many PR folks ask. Blogads says that "To qualify as an official "influential," RoperASW, the leading firm consulting in the field, you have to answer 3 of those questions (excluding a petition) in the affirmative."

Looks like blog readers have a "disproportionate" amount of these influencers.

Interestingly enough, the Gallup organization has just released an article (must have paid access) entitled: Blogs Not Yet in the Media Big Leagues. They give the following summary:

"The apparent effect that blogging is having within media and political circles is far ahead of its direct impact on the American public. Relatively few Americans are generally familiar with the phenomenon, and fewer still are reading blogs with any frequency. Even among the most blog-conscious demographic -- 18- to 29-year-olds -- frequent blog reading is the exception."

Why the different conclusions?

Links via PSFK, MarketingVOX.