Mi Adidas

Adidas has launched their own "customized" sneaker program, Mi Adidas... Instead of just customizing the colors of the shoes and adding some personalization, they're also fitting the shoes using a computer aided system to measure your feet.

The drawback? It looks like you can't order customized shoes online... It seems that Adidas has taken the position that this isn't as much about style as athletics. I think that may be strategic error on their part.

Link via PSFK.