Zoom Info is a promising addition to people search. The strength of it lies in the presentation. If you Google yourself, for example, you often have to dig through the results to find those that really are referencing you. But with Zoom Info, it seems to do much of digging beforehand.
John Battelle talks about it a bit on his site as well. He points out that what makes this one interesting is the ability to manage your own entry. I kept thinking of this in relation to services like bloglines that let you "claim" your own blog. Perhaps there are some lessons to be learned in the people search space about this kind of functionality.
Also check out this post on search engine watch. They point out that Zoom Info is actually an old company that's been re-branded and launched under this new name.
Link via Ad Innovator (In Japanese).
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