Yub: Rhymes with Shrub

How do you combine social networking & shopping? Apparently, Yub.com thinks they have the answer. They've essentially taken the online "mall" concept and added social networking, product reviews and money back incentives....

Then they mixed it up with some stereotypical marketing speak, and viola!

You can even feel the nausea when reading about their name... According to their website, Yub is "buy spelled backwards, an apt name since we’re turning buying inside out by facilitating buying thru-friends and real people. Instead of buying what the stores tell you to buy, and then becoming a consumer, we flip it, allowing you to hear what the consumers say before you buy. Yub is also an acronym for our core user—the Young Urban Buyer."

Damn, that's sexy, out of the box, paradigm-shifting thinking...

Link via Signal vs. Noise.