Sapient Doesn't Get It

InfoWorld has an article about Sapient's lack of understanding when it comes to blogs. Apparently, their CTO calls blogs the "pet rock" of the 21st century, in a "media alert" entitled "Blog tech doesn’t live up to blog talk, according to Sapient CTO.”

Ben Gaucherin, Sapient's CTO, seals his fate with the blogging community by remarking that blogs “are a fad fueled by pop culture’s desperate search for the next big thing.” I wonder if Ben realized that he just called more than 27% of the US population desperate...

The funny thing is... Sapience is supposed to mean intelligence.

Link via Michael Gartenberg's Blog.