Tremor: The New Bzz?

Remember all that bad buzz recently that centered around BzzAgent, and all the ethical questions surrounding their tactics? Well, yesterday I received my monthly Trendwatching newsletter. In it, they mention a Procter & Gamble initiative called "Tremor." According to Trendwatching,

"In only two years time, this focus group cum sample/coupon dispersing network signed up 280,000 US teens, ages 13 to 19, who actively promote new products to their peers, and may be asked to place coupons and product samples in living rooms, schools and any other relevant location."

Hmm...