BBC "Backstage" Beta

What exactly is BBC Backstage? Here's a description from their site that sums it up:

"You can participate in BBC Backstage by either building an application or web-based prototype that uses BBC content or, if you have an idea to use BBC content in new ways, then  write it up, preferably with some designs as to how it could 'work' and  share it."

This is a great opportunity for people to communicate new ideas to the BBC about how they could be using technology to better serve their readers... Check out the page for viewing prototypes, and the page to view ideas.

Link via Ad Innovator.