Louis Vuitton Guerrilla

Apparently, Louis Vuitton needs saving. Despite skyrocketing profits, they've enlisted the help of some very enthusiastic college students, willing to work for fee in the service of their guerrilla marketing efforts.

Here's a pretty good breakdown of how Louis Vuitton showed up at Yale, including some conversations with the people who carried it out. This raises some pretty interesting questions... I can't help being a little put off by the whole "save louis" theme, but I'd be interested to hear about student reactions in general to this particular incident.

Link via Agenda Inc.