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May 06, 2005

Maryland Lottery Blogging

BovineThe Maryland Lottery has launched a new PR campaign about a cow revolution. As a part of the effort, they've launched Bovineunite.com. In addition, they've launched a "Bovine Blog" here.

In terms of character blogs, the execution on this one is pretty bad. I don't think all character blogs are bad, but most haven't been executed well. Not to mention that the idea behind this particular campaign for the Maryland Lottery seems a little stereotypical... In fact, it seems a little too close to Chick-Fil-A.

Posted at 09:04 AM in Blogs, Viral Marketing, Weblogs |

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Listed below are links to weblogs that reference Maryland Lottery Blogging:

» A Blogging Cow, are you Mad? from Micro Persuasion
John Keehler says the Maryland Lottery has a character blog [Read More]

Tracked on May 09, 2005 at 08:21 PM

» Cows Invading New York May 12 -- Please! No Cowracter Blog from B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary
Ads that say "The cows are coming May 12" have popped up all over Manhattan in subways, on phone booths and bus shelters. Who are they and what do they want? Please tell me they are not going to blog.... [Read More]

Tracked on May 09, 2005 at 10:55 PM

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