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It's not just about cars for BMW. We have to remember that BMW makes great motorcycles as well. They've just released a new film, similar to the BMW film efforts, but to promote the new K1200 R. The new film, called "Respect" can be found at www.respect-movie.com.
Watch out with this one at work. Motorcycles are cooler than cars, so the content in this one is much edgier than their previous BMW films work. Some content is not safe for work.
Link via Ad Innovator.
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