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Nike has a great outdoor advertisement in Times Square.
Using the Reuters billboard, users can customize a Nike iD shoe using their mobile phone. Clickz has a great article on the campaign. The New York Post also has an article.
In addition, Fimoculous points to a picture of the billboard.
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This billboard is right across the street from the Starbucks where my work crew and I get coffee every day and yesterday, we saw that you could call in to the builboard and play with it, which we totally did. One nice thing - you get a long time to customize the shoe and after your call, they send a text message to your phone so you can order the shoe. It needs more colors, but it's totally rad controlling this enormous billboard in real time.
Posted by: Evan Rose | May 03, 2005 at 10:32 PM
Nice comment Evans ...
Posted by: James Brown | May 04, 2005 at 05:20 AM