« Emeril and Your iPod | Main | Product Placement Fever »
Nike iD: Mobile Billboard
Nike has a great outdoor advertisement in Times Square.
Using the Reuters billboard, users can customize a Nike iD shoe using their mobile phone. Clickz has a great article on the campaign. The New York Post also has an article.
In addition, Fimoculous points to a picture of the billboard.
Posted on May 3, 2005 | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/187150/2390705
Listed below are links to weblogs that reference Nike iD: Mobile Billboard:
Comments
This billboard is right across the street from the Starbucks where my work crew and I get coffee every day and yesterday, we saw that you could call in to the builboard and play with it, which we totally did. One nice thing - you get a long time to customize the shoe and after your call, they send a text message to your phone so you can order the shoe. It needs more colors, but it's totally rad controlling this enormous billboard in real time.
Posted by: Evan Rose | May 3, 2005 10:32:37 PM
Nice comment Evans ...
Posted by: James Brown | May 4, 2005 5:20:10 AM
