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May 03, 2005

Product Placement Fever

Usatoday_1Wow... there's getting to be so much product placement now that you can easily spot them in the trailers. I came across the trailer for "The Man", a new movie with Samuel Jackson and Eugene Levy. In the trailer, I spotted at least 2 product placement deals... one for USA Today and another for Blockbuster. Check out the trailer for yourself.

The Blockbuster placement is weird, as there's a rental case in the trunk of a character's car... It's only there for a second, so you have to watch carefully. The USA Today product placement is pretty blatant, as you can see here.

Hmm... I wonder how many others I can spot in other trailers? Actually, I wonder if any of these companies stipulate inclusion in the trailer?

Posted at 05:30 PM in Movie Industry, Product Placement |

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Listed below are links to weblogs that reference Product Placement Fever:

» Product Placements Hit Movie Trailers from Adrants
John Keehler of Random Culture comments on the continuing insanity of product placement by pointing out a movie trailer for the new Samuel L. Jackson, Eugene Levy film, The Man, in which there are product placements for USA Today... [Read More]

Tracked on May 04, 2005 at 10:59 AM

» Product Placement from netadblog
Product Placement es la denominación a la técnica de publicidad por la cual uno pone productos dentro de una película, serie o show; sin hacerle publicidad explicitamente sino de una forma mucho más 'sugestiva'. La película ícono de esta técnica... [Read More]

Tracked on May 25, 2005 at 11:57 PM

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