Product Placement Frenzy!

This may be the first deal of its kind between a production company and an ad agency. Fox has signed a "first-look deal" with Crispin Porter and Bogusky. This means that Fox will have "a first look at concepts and properties CP+B develops that have potential as material for original scripted and unscripted series."

Hmm... this kinda takes CP+B down a notch in my book. While I understand it's good for business, it doesn't seem that great for TV. On a personal note, maybe it's just that I consider CP+B's work as "cool" and I don't have the same opinion about Fox. I mean, come on... couldn't they have struck a deal with MTV2 or something like that?

Check out the full story at The Business of Branded Entertainment.

Comments

[Daniel Lee]

CPB creating content for television entertainment. This could lead to some interesting product/plot tie ins.

[John]

I think when I posted this my first thought was that Fox was looking at product placement opportunities with CP+P. But when I took a look at your comment, I realized what might really be behind this... which is exactly what Daniel points out: CP+B creating content for television. This could be very interesting... or really thin. It could be particularly shallow if they're creating nothing but "advertainment." This will be worth seeing how it develops.