Robert Scoble is talking to Target about blogging. What's more, he's soliciting feedback from anyone on the subject. Should Target be blogging? If so, what about? What's the value to their business? What's the value to the consumer? You can post your feedback on Scoble's Red Couch blog.
I think one of the interesting issues will be how companies with large e-commerce presences embrace blogging. Many of them are very focused on ROI and making sales. The prevailing sentiment is that blogging is much more of a "branding" vehicle than a sales driver. But could it just be that no one has quite figured out the sales side of blogging? I'll be interested to hear if these types of concerns come up with Target.
Make sure you also visit Micropersuasion. Steve Rubel has a great overview on the topic, and offers some suggestions of his own.
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