The Los Angeles Times has a great article about the rise of blogs for offering a "behind-the-scenes" look at movies. Many are being written by the directors of upcoming movies. Currently, you can find the following folks blogging: Rob Zombie, Peter Jackson and David Duchovny, to name a few. Rob Zombie and David Duchovny are both blogging through Lion's Gate Films. Lion's Gate appears to be planning for many more future blogs, as they've adopted a template format that lends itself well to adding new directors into the mix. As the LA Times article points out, these blogs have been very effective at getting a fan base excited. As the president of Warner Bros. domestic marketing points out "It makes those fans think, 'Hey, they're giving us content that's exclusive to us before it goes to the masses.' "
And there may be life for these blogs even after the movie has come and gone. One of the most interesting items in the article is that Zach Braff's "Garden State" blog still sees an enormous amount of activity, even though the movie left the theaters a while back, and is already on DVD. Is that just celebrity appeal?
Link via business2blog.
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