CVS drugstores in the Northeast are selling the first "one-time-use" video camera this week. According to an article in USA Today, the unit will retail for $29.95. This could be a huge market, similar to the disposible camera market, which has grown to sales of 218 million units this last year.
There are some challenges the device faces if it wants to see the same type of results... In addition to it not really looking that great, It can only capture 20 minutes of video on its internal memory. Ok, that's not too bad... what's dicey is the additional prices consumers will face. Getting a DVD of your footage at CVS will cost $12.95. In order to circumvent this, users will be able to transfer footage online for free, but very few sites out there offer this service for free...
This will be a fun one to watch... It feels like there's a ton of potential in this idea, but the costs still feel like a barrier to mass adoption.
Link via AdPulp.