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July 08, 2005


Bill Flitter

The most important thing to remember about RSS is its stage of development. Having come from the newsletter business and now working with RSS, newsletters started the same way - just text, no targeting. Look how email has grown. RSS will grow-up to.

Secondly, It is important to point out that the consumer is in control of RSS - not so with newsletters. This will keep the RSS inbox free of clutter. One click and I can unsubscribe from irrelevant content.

I wrote a post several months back on where RSS fits into the marketing mix: http://www.pheedo.info/archives/000250.html. RSS has a home in marketing, but we are early.

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