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Gourmet Frozen Food
Iconoculture has a great story about White Toque, a European gourmet frozen food retail store that's about to begin expanding in the US. There are currently 3 stores in New Jersey, offering a selection of around 300 frozen gourmet foods. And as Iconoculture points out, the food really is gourmet, with selections like swordfish, petits fours, salmon tartare and seafood paella just to name a few. These types of stores are seemingly more common in Europe, but are a new concept in the US... I think it will be well received.
Posted on July 26, 2005 | Permalink
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Comments
Great, I'm ready to order. They say the stores have mail order. But there's no mail order available from the site. Seems like a flaw in their thinking. Maybe they'll rethink that one for those of us nowhere near north Jersey.
Posted by: David Burn | Jul 27, 2005 4:31:17 PM
