Blogging in Japan

Joi Ito has a great post about the state of blogging in Japan.This excerpt from his post explains it all:

"The other day I heard a radio commercial where they read out the URL, but added that you could post comments and send trackbacks. Yes. Trackbacks. I have yet to hear a radio commercial in the US on a normal major FM show (maybe there are some) asking people to send trackbacks a site."

Wow... trackbacks mentioned in a radio spot. Progressive.