Bluefly is Blogging

Bluefly launched their blog, Flypaper, in April. The blog doesn't talk about their products specifically, but is instead focused on design and fashion. However, they have a promotional area on the blog to highlight products. One of the great things about the blog is how often it's updated. There are multiple posts every day, which shows a commitment to the effort that many businesses lack due to resource issues. What's more, this freshness of content helps them build an audience that's more likely to visit again and again.

USA Today has a story about online retailer blogs, and focuses on the Bluefly effort. It's worth a read.

Link via AdPulp.