Coca-Cola's new marketing plan is code-named M5. The name is a reference to "Magnificent 5", which refers to the design and new media shops that Coca-Cola has tasked with creating short films and bottle designs for the company. It's a push for Coca-Cola to get more involved with cutting edge design and art.
As a part of this effort, you can see this "evolution" sneak preview. It looks like they either want people to explore the site, or they made a horrible hosting error, because visiting www.them5.com allows you to browse the folder structure of the site.
Link via Armchair Media, who are currently involved in the M5 effort. You can view a copy of the recent AdAge article on the M5 at their site.
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