comScore Blog Study

comScore has released a study entitled "The Behaviors of the Blogosphere" (PDF) that looks at the size, composition and activities of the blogosphere. There's some pretty interesting data that alludes to an affluent and extremely active audience, and the blogs they're surfing are starting to rival existing media outlets in terms of traffic.

Some interesting take-aways:

• Blogs reach 50 million people in the US (30% of US Internet users)
• Blog readers visit twice as many webpages as the average user

Get ready for the blog advertising dollars... here they come.

Link via Rick E. Bruner's Business Blog Consulting.

Update: Uh oh... issues with the study