Phone Created TV Spot

Leo Burnett has created a commercial for the UK Department of Transportation's road safety campaign, shot entirely on mobile phones. According to a Guardian article, they "loaned handsets to teenagers and asked them to film themselves." The commercial ends with a graphic depiction of a car crash.

In addition, the commercial was apparently leaked online last week, without a tagline at the end, to encourage viral spread of the spot before it hit the television airwaves.

You can view the spot at the Think! Road Safety website.

Link via Adland.