Another Short Film Contest?

Nokia is yet another company running a short film contest. Although entries are closed for the year, you can still visit the site and vote for your favorite finalists. This is apparently the second year they've done it, and you can view the 2004 finalists as well.

Except for the entries shot on mobile phones, the short films are mostly done by folks who are already in the film industry, or have a ton of experience. So this really isn't a "consumer generated media" contest...