Chrysler Blog: The Firehouse

Adrants posts about Chrysler's new blog, The Firehouse. It's a blog created for journalists, that's hidden behind a login. According to Adrants, only those who can prove they work for a "known and established media organization" can apply and read. I agree that this pretty much undercuts the whole idea of participating in the blogosphere... Sure, they may have found a good way to keep journalists updated, but don't they see how much more leverage they'd get if they opened it up?