Current TV, built on consumer generated content, is trolling for submissions. They've created a marketing effort to encourage content creation, which you can find online at: Awaitinginput.com.
I think Current TV has promise, but this marketing campaign clearly misses the mark. It's built around a robot named "ViC", who is essentially the embodiment of consumer generated media. The site actually says the following about "Vic":
"a freak accident unleashed all that imagination and turned ViC into a rogue creation machine. Now he's helping to reveal the real stories in subcultures all over."
Come on, seriously... This copy, and the robot idea is cheesy as hell. Wasn't this supposed to be about a grassroots media revolution?
Link via AdRants.