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Current TV Call for Content
Current TV, built on consumer generated content, is trolling for submissions. They've created a marketing effort to encourage content creation, which you can find online at: Awaitinginput.com.
I think Current TV has promise, but this marketing campaign clearly misses the mark. It's built around a robot named "ViC", who is essentially the embodiment of consumer generated media. The site actually says the following about "Vic":
"a freak accident unleashed all that imagination and turned ViC into a rogue creation machine. Now he's helping to reveal the real stories in subcultures all over."
Come on, seriously... This copy, and the robot idea is cheesy as hell. Wasn't this supposed to be about a grassroots media revolution?
Link via AdRants.
Posted on September 28, 2005 | Permalink
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Comments
Hey, thanks for the feedback..Clearly you're a fan ; ) Before you get too cerebral, check out this link..
http://www.current.tv/studio/media/1167078
This was done by someone that came to the AI site and did a promo.. a good example of citizen marketing...site stickiness is high (16+ minutes) ..so people are hanging out..
The goal is to profile really cool people in subculturesin different cities who tend to get overlooked by mainstream media. So, check out the different episodes, feel free to remix as well, everything from the backgrounds, to ViC, to the music can be dowloaded and remixed and uploaded back to Current..or wherever. If you think you can do better, download, remix and give it a try. we'd love your input.. peace
KC
www.awaitinginput.com
Posted by: KC | Dec 5, 2005 5:22:07 PM
