Invite-Only Comments

Gawker.com has been missing an essential blog feature for some time now... the comment. They haven't allowed users to comment on the site until now. Gawker has introduced an "invite-only" comment policy. According to a post on the Gawker.com site:

"We’re snobs here, as you well know, and we would never let just anyone post. Rather, this works like Gmail. Only those lucky enough to receive a sure-to-be-coveted invitation from us — or those who receive an invitation from those who’ve received an invitation from us — will be able to post."

This is an interesting idea... it not only helps them battle comment spam, but also creates an air of exclusivity, just like Gmail did. More on the comment policy here and here.

Link via Fimoculous.