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Update: Chrysler Blog
Recently, I posted about Chrysler's blogging effort, and agreed that they're making a mistake by hiding the blog behind a login and catering only to "established" journalists. Adrants was one of the first to point out that this might not be a great idea. Apparently, Chrysler PR Chief Jason Vines has used the blog to accuse Steve Hall of Adrants of being a "cowardly, anonymous poster." You can read more about his comments in this Detroit News article.
Um... Wow. Here are a couple pointers.
1.) Steve Hall isn't an anonymous blogger... I am, sort of
2.) Understand a blog's influence before you start bashing
3.) Even when you require a login, content finds a way out
Link via B.L. Ochman.
Posted on September 19, 2005 | Permalink
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» Chrysler's Firehouse "Blog" For "Serious Journalists" Only from AdPulp
Steve Hall of Adrants wrote last week about Chrysler's half-hearted entry into the bloatoshpere. Half-hearted because one must present MSM credentials to "qualify" to read Chrysler's press releases. I mean, how late 20th century can you get? Detroit Ne... [Read More]
Tracked on Sep 19, 2005 10:39:06 AM
