« Quick Links: Sept. 15, 2005 | Main | VW: Force of Good »
Volkswagon has launched a multi-channel marketing effort for the 2006 VW Beetle. It features TV, a promotional tour and a website. The main feature on the website is a "do battle" section, where you can pit the Beetle's "force of good" against "forces of evil" such as bad 80's hair, banana hammocks and burnt toast... The result is marginally entertaining animations.
Link via Adland.
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» VW applies the force of good from rhizm.
Volkswagen has launched a campaign microsite Force Of Good to promote the 2006 New Beetle. Main section of the site is the battle where you can let the force of good of the New Beetle fight against forces of evil such as sock-n-sandals in beautiful ... [Read More]
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