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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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« Quick Links: Oct. 28, 2005 | Main | Quick Links: Oct. 27, 2005 »
Friday
Oct282005

Go Online During TV Ads

DateFriday, October 28, 2005 at 5:05AM

The folks at MIT Advertising Lab point to an interesting story that should have TV execs worried. World Wrestling Entertainment (WWE), has started directing its viewers to go online during commercial breaks on "Monday Night Raw", which airs on the USA Network. Instead of stopping the event during commercial breaks, the events continue, with a live feed on the website. This is pretty huge... Where else is this happening?

Original story on TV Week (free registration required).

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