JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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About me, what I've worked on, and what I'm interested in.

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« Quick Links: Nov. 4, 2005 | Main | Teen Content Creators »
Friday
Nov042005

Worst Commercial Ever...

Last night I saw one of the worst commercials I have ever seen. It's the newest Wal-Mart commercial, the first in their holiday campaign that features celebrities at home over Christmas, including Garth Brooks and Jesse McCartney (what the who?).

This first commercial features Beyonce at home. She's singing some horribly made up song with forced lyrics. We're supposed to believe that Beyonce has a regular Christmas just like everyone else. But wait a minute... everyone's getting electronics - laptops, cameras, big screen tvs. I don't know about you, but most people don't have $20,000 in electronics exchanging hands on their living room on Christmas.

Here's an idea Wal-Mart... take all that money you spent on Beyonce and give it to your employees so they can have a happy holiday. I'm going to Target.

Reader Comments (1)

My friends and I all said the same thing -- what kind of family passes around a load of electronics?

And who the hell buys electronics from Walmart?
November 4, 2005 | Unregistered CommenterNick Douglas

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