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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Monday
Nov072005

Nordstrom Silver Screen

DateMonday, November 7, 2005 at 8:07AM

Nordsilverscreen

Nordstrom has launched a branded entertainment campaign you can find at NordstromSliverScreen.com. Right now, it's just a music video that features Nordstrom merchandise that's seen in the video. However, according to the FAQ on the site, there's a branded desktop application in the works, that once downloaded, will let you "receive remixed music videos, compelling music
stories, designer interviews and more-automatically." They're apparently using Maven Networks to help with that.

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