Cyber Monday is a Myth

That's right... the Monday after "Black Friday" is NOT the most active online shopping day of the year. According to a Business Week article that tries to set the record straight:

"Contrary to what the recent blitz of media coverage implies, Cyber Monday isn't nearly the biggest online shopping or spending day of the year. It ranks only as the 12th-biggest day historically, according to market researcher comScore Networks. It's not even the first big day of the season.

For most online retailers, the bigger spending day of the season to date was way back on Nov. 22, three days before Black Friday. What's more, most e-tailers say the season's top spending day comes much later, between around Dec. 5 and Dec. 15."

The truth is, "Cyber Monday" was created by Shop.org just to create some excitement. I think the idea that online stores have a day similar to "Black Friday" is a great idea. Who knows, it could become the biggest online shopping day of the year... as long as other online retailers jump on the bandwagon and start offering online deals on that day only.