Steve Rubel at Micropersuasion points out that IBM has released guidelines for employee podcasting. It's pretty generic, addressing things such as confidentiality, disclaiming your ideas as your own instead of those of the company, etc...
These guidelines are being published because IBM has created a podcasting directory similar to Odeo accessible from the IBM Intranet. So these guidelines are primarily for that internal effort. But the guidelines are generic enough to apply to IBM employees podcasting in "public" as well. After all, there's really no such thing as "internal" anymore.
The best advice, I thought, in the IBM podcasting guidelines is the following:
"Before you initiate a podcast, ask yourself if it is the most appropriate method to communicate with your audience. Before creating a podcast, listen to some. Experience what podcasting is like from the audience's perspective. Go out and listen to some podcasts. What do you think works well? What do you dislike? What is it that you have to say -- and is this the right medium in which to say it?"
Right on.
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