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More Bad Holiday Marketing
It looks like now we have another less than stellar holiday marketing campaign to add to the list. The Banana Republic has launched HolidayStory.com as part of their holiday marketing.
I really hope that this isn't all they're doing... First off, going to HolidayStory.com doesn't actually take you to the "Holiday Story." I have a popup blocker, like millions of other web surfers. So the URL really just takes you to the Banana Republic homepage. On the homepage, you can see a link that says HolidayStory.com, that finally opens the real "Holiday Story" in a popup window.
All that trouble, and you get a pretty lame story that's very static, and offers you a closer look at the clothes and stuff featured in the story that you really didn't pay attention to in the first place.
Man... this holiday is off to a rough start.
Link via AdJab.
Posted on November 22, 2005 | Permalink
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Comments
And Safari users don't even make it that far.
Posted by: David Burn | Nov 22, 2005 10:21:45 AM
Um, I don't know what the gap was thinking here. It neither entertains nor informs. Plus there's absolutely no reason Safari users should be blocked out. I mean crap, if that isn't a decision from shortsighted IT folks.
Looks like it was produced in a hurry with no budget.
-d
Posted by: Dale Burnheart | Nov 22, 2005 5:55:19 PM
I actually really liked the print ads leading you to the website, but what's up with the story about "The Lost Mitten" that features a glove? Talk about hasty design. Every photgraph has their cashmere glove. There's not a mitten in sight!
Posted by: Jane | Nov 30, 2005 4:35:59 PM
