Vodaphone "Mayfly"

Vodaphone "Live 24 hours" is a good looking site from Vodaphone. The site is in conjunction with their commercial about the short life of the Mayfly, and the lessons we can learn from that. While I think the direct connection to Vodaphone is pretty weak, I found the site entertaining. Users can "create" a mayfly with a personalized message, and I spent some time digging around and reading them.