Red Cup Redux

Almost exactly a year ago, I posted about the Starbucks "Red Cup" holiday campaign. At that time, I had some serious questions about whether it was nicely simple, or an incomplete attempt. It looks like Starbucks has revamped the campaign this year, updating the "Red Cup" site.

Although I believe they could do much more with this idea, the site is much better this year. There is much more content, and they've managed to keep it much more fresh, with something updated on the site every day.

Link via Adverblog.