You may have heard by now that MSNBC has jumped into blog advertising, launching a big campaign on Blogads. In fact, it's one of the largest Blogads media buys, with MSNBC running ads on 300 blogs in the Blogads network.
But what the heck is MSNBC doing? According to Adrants, the buy is to promote their "digital day" this Wednesday, December 14th. But apparently, no one explained to them what a landing page is...
Click on the ad, and you get sent to the MSNBC TV home, with no mention of "digital day", or the "porn" story they appear to be promoting in the blog ad.
Come on guys, this is online advertising 101. You may get points for jumping into the blog advertising game, but you lose serious points for missing this very basic concept in online advertising...
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