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Philips Viral: Ambilight

Ambi

Philips in the UK has launched a site ala "subservient chicken" to promote its "Ambilight" series of TVs. They're the flat screens that emit ambient light, using a color similar to the image being shown onscreen. For this viral initiative, Philips gives the TV a "sexy lady" personality, and you have to "seduce" her by answering 4 questions, after which you're prompted to give an email address and name to find out if you're the proud winner of your own Ambilight TV.

I was pretty disappointed with the site. The questions are irrelevant, and other than some very basic logic, the answers you get seem as if they ignored what you typed in.

Link via Adrants.

Posted on December 1, 2005 | Permalink



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